Experts in betting, forecasting & analytics in sport

Unlocking the full value of sports betting

We combine proprietary models with cutting-edge technology to turn sporting data into a decisive market edge — for operators who need to price, trade and grow with confidence.

Portfolio Our Approach Contact Us

Multi-sport coverage

Sports we cover

The same proprietary models and low-latency infrastructure, extended across the sports that matter most.

Soccer

218Props Across Player, Match & Team Categories

137Competitions

Basketball

51Props Across Player, Match & Team Categories

34Competitions

Ice Hockey

45Props Across Player, Match & Team Categories

29Competitions

What we offer

Portfolio

Two complementary product lines, built on the same modelling and technology core.

Odds Services

42,000+ FIXTURES PRICED LIVE

Market leading pricing across Match Odds, Handicap and Totals powered by proprietary models with automated trading and continuous market pricing and liquidity monitoring.

Technology Services

REST / WEBSOCKET API LIVE

A low-latency API powering pre-match and in-play BetBuilder experiences with flexible integration, dynamic pricing and embedded UI.

Our approach

Built on three principles

Everything we do is engineered to extract the maximum value from every market, every event, every edge.

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01 — Modelling

Proprietary Modelling

In-house quantitative models price risk with precision, built and refined by our team of quants and pricing analysts.

Risk Management

Pricing

Trading

Reporting

Content

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02 — Technology

Technology Driven

A scalable, low-latency infrastructure with AI built into its end-to-end workflow, using data at its core to deliver insight at the speed modern betting demands.

System Uptime

Trading Efficiency

Pricing Accuracy

Resulting Accuracy

03 — Execution

Operational Excellence

An agile approach combined with disciplined execution ensures that performance is consistent, controlled and dependable at scale.

Insights & updates

Latest news

Interviews, partnerships, product updates from across the business.

Product

18 Aug 2026

Sporting Risk Expands Bet Builder Offering with FlexBuilder and Same Game Pick ‘Em

Sporting Risk has expanded its Bet Builder Suite with the launch of two new products, FlexBuilder and Same Game Pick ‘Em.

Partnership

28 Jul 2026

Sporting Risk Celebrates First Year with Midnite Following Successful World Cup Sub Hero Promotion

Sporting Risk, the sports analytics company specialising in predictive models is celebrating one year of its Midnite partnership that culminated with a standout World Cup.