The relentless rise of player props: Is the industry keeping pace?

Player props have gone from novelty to core product in just a few seasons but is the industry keeping pace in-play? In his latest piece for [Global Gaming Insider], CBDO [Andy Phillips] argues most operators are still underestimating in-play props.

Only 15-20% of player prop turnover is placed after kick-off but their value goes far beyond those bets. Andy explains why, and the four things operators can do to stay ahead.

Read it here:
https://globalgaminginsider.com/trafficology/87/the-relentless-rise-of-player-props-is-the-industry-keeping-pace